Influential Women spotlights sports marketer Kiyah Stewart

Influential Women is highlighting Kiyah Stewart, a sports business executive and digital marketing strategist who leads marketing, partnerships and audience growth for The Huddle with Mo & Lo. Her work spans sponsorships, content, social media and fan engagement, reflecting how sports brands are using storytelling and data to build deeper connections.

Why it matters: - Kiyah Stewart represents a growing type of sports leader who blends digital strategy, partnerships and storytelling to grow audiences. - Her work sits at the intersection of brand marketing, athlete engagement and fan development, which is increasingly central to sports business. - Influential Women is using Stewart’s profile to spotlight women building careers in a traditionally male-dominated industry.

What happened: - Influential Women acknowledged Kiyah Stewart in a profile published October 7, 2026. - Stewart serves as Director of Marketing, Partnerships & Audience Growth for The Huddle with Mo & Lo. - Stewart’s role covers digital marketing strategy, sponsorship activation, social media growth, content development and partnership initiatives. - The profile says Stewart works with executives, athletes, entrepreneurs and corporate partners to create campaigns that connect audiences with stories. - Stewart earned a Bachelor of Business Administration in Sport Management with a focus in Sports Marketing from Shenandoah University. - Stewart later completed a master’s degree in digital marketing.

The details: - Stewart’s academic background also includes recognition as an Academic All-ODAC student-athlete. - She served as president of multiple campus organizations at Shenandoah University. - Stewart’s honors include Chi Alpha Sigma National College Athlete Honor Society and Alpha Lambda Delta National Honor Society. - Her affiliations include the Association to Advance Collegiate Schools of Business, Sports Business Association, Women’s Association of Professionals, Alpha Lambda Delta National Honor Society and Chi Alpha Sigma Honor Society. - Stewart contributed to operations at the 2024 NBA All-Star Game and the 2025 NCAA Men’s Final Four. - Those roles included guest relations, media coordination and event execution. - Stewart also served as Director of Communications for the Virginia Valley Vipers. - In that role, she managed media communications, promoted the organization and supported game-day operations. - Stewart played semi-professional basketball for the Virginia Vitesse after finishing her collegiate career. - Her experience also includes youth development, coaching, collegiate athletics, sports communications, admissions operations and digital content creation. - The profile says Stewart’s marketing approach is grounded in authenticity, data-driven strategy, storytelling and relationships. - Stewart also credits her family with shaping her values and resilience. - Her stepfather served in the military for more than 30 years. - Her mother works in public service with the federal government. - Her father has spent years supporting young people through after-school programs in Fairfax County. - Stewart said multiple knee surgeries tested her physically, mentally and emotionally during her basketball career. - Those injuries pushed Stewart to find purpose beyond adversity and to keep moving forward.

Between the lines: - Stewart’s mix of athlete, communicator and marketer gives her credibility with both sports audiences and business partners. - The profile frames resilience and preparation as as important as talent in sports careers. - Stewart’s advice to professionals emphasizes doing overlooked work, building relationships and staying consistent. - Her message to young women is to focus on excellence, not participation, and to earn authority through preparation and results. - The profile points to digital media, artificial intelligence, athlete branding and fan engagement as major forces reshaping sports. - Stewart sees value in leaders who can combine analytics with human connection.

What's next: - Stewart says the future of sports marketing will reward professionals who can create authentic connections between brands, athletes and fans. - Her current work suggests more emphasis on digital growth, sponsorship strategy and audience development. - The profile positions Stewart as part of a broader push for women to lead in sports business with confidence and expertise.

The bottom line: - Kiyah Stewart’s profile is a snapshot of where sports marketing is heading: more digital, more relationship-driven and more focused on turning storytelling into audience growth. - More information